Business concept, values and Strategic goals

BUSINESS CONCEPT

Finnlines promotes international commerce by providing efficient, high-quality sea transport and port services, mainly to meet the requirements of passengers and of the European industrial, commercial and transport sectors.

Financial goals

Finnlines’ objective is to guarantee long-term profitability through high-quality operations, to generate added value for its shareholders and to maintain a healthy capital structure. The Board of Directors bases its annual dividend proposal on the company’s capital structure, future outlook, and investment and development needs.

VALUES

CUSTOMER FOCUS

Our customers choose us thanks to our competence, expertise and reliability. Satisfied customers are the basis for Finnlines’ enduring success. By identifying its cargo customers’ and passengers’ needs, the company can continuously develop its service products and generate concrete added value for its customers.

RESPONSIBILITY

We adhere to the principles of sustainable development. Environmental responsibility forms part of our company’s everyday operations. We take safety issues into consideration in all our operations.

PROFITABILITY

We achieve our objectives. Through the quality of our business operations, we are able to guarantee long-term profitability and generate added value.

EMPLOYEE SATISFACTION

Finnlines is a reliable and motivating employer, which treats its employees with fairness and equality.

STRATEGIC GOALS

A stronger position in Baltic Sea and North Sea cargo traffic

• We invest into the operational efficiency of our current transport areas.
• We will open new routes according to market opportunities.
• We are actively involved in the growing consolidation of the sector.

A stronger position in Baltic Sea passenger traffic

• Our large, efficient ro-pax vessels offer passengers quick and effortless travel between Finland, Sweden and Germany.

A stronger position in Russian freight traffic

• We are the leading shipping company in transit traffic.
• We actively develop and market direct transport routes between Central Europe and Russian Baltic ports.

Growing profitability

• We strive to improve our productivity. One of the main ways of doing this is to focus on routes where the vessels’ degree of filling is as high as possible in both directions.
• We will increase the efficiency of our ERP and information management.
• We take proper care of environmental and safety issues.
• We invest into staff competence.

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